- Don’t use adverbs unnecessarily
- Avoid clichés like the plague.
- Try not to beat around the bush by using a shed-load of really long sentences because they just clog up your writing, like a backed up drain, and make your point extremely difficult for your readers to either find, work out or even get to since the chances of them actually hacking their way through your ridiculously verbose and woolly one hundred and seventeen word sentence are unbelievably slim and they are far more likely to have simply given up or abandoned ship when they first saw how it took up four or five lines of the page when they initially opened it in their browser, so just cut to the chase — in other words, be succinct.